Abstract

             Dissatisfaction with present lot ,escape from day to day life, desire to see what remains at the other side of the mountain and beyond the next dark corner have propelled man to travel from time immemorial, to get pleasure, leisure, spiritual wellbeing, etc.  Wide range of historical monuments, ecosystems, sea-beaches, rich art and culture attracts tourists to Odisha from world-wide.

          Gradually tourists are looking for more Customized leisure & recreation experiences driven by the Specific Interest instead of established commercial & standardized tourism products, services and experiences. Odisha is blessed with wide range of wild- life sanctuaries, national Park, Buddhist destinations, Jain monuments, lakes, rivers, sea-beaches. The art, crafts, festival & ritual of Odisha is unique one. The tribal culture of Odisha is the biggest attraction for eco -tourism lovers.

             In spite of all these attractions Odisha receives less than 1% of tourists who visits our country. This paper attempts to find out different challenges for marketing of those SIT attractions & destinations.

Key word: - Destination, Leisure, Special Interest, Eco- System.