ABSTRACT

                        The Indian textile and apparel industry holds a unique role in the economy. It contributes about 7 percent to the GDP of the country. The Textile and Clothing Industry, the second largest employer after agriculture, provides jobs for more than 37 million people. The fundamental objective of this research paper is to enhance our knowledge of the malls and the various leading companies in this sector, as these companies will respond in quota-free periods in the Indian retail market and to what extent these companies will generate wealth from the various promotional schemes for their stakeholders. Each segment takes us step by step from the previous results, the current scenario, and the mall's potential reactions. The thesis rests on the basis of research work conducted and its conclusion. Several studies have been carried out to interpret the outcome. The analysis shows preferential requirements for consumer apparel purchases. It also offers insights into the preference for structured and unorganised shops and explanations that could be beneficial for marketers to reinvent strategies.

Key words: Branded Items, Purchasing Behavior, Retail Shopping Mall, Impetuous Buying.