International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 3 , Issue 8
2015

ASPECTS OF ADVERTISING - A CROSS-CULTURAL STUDY

*Swati Mishra, **Ankita Badaya, ***Saleha Sumbul,

*Assistant Professor, International School Of Business Management, Suresh Gyan Vihar University, Jaipur,   **MBA 3rd Sem Student, International School Of Business Management, Suresh Gyan Vihar University, Jaipur,      ***MBA 3rd Sem Student,  International School Of Business Management, Suresh Gyan Vihar University, Jaipur.

 

DOI : Page No : 23-27

Published Online : 2015-08-30

Download Full Article : PDF Check for Updates


ABSTRACT

This  research  paper  tries  to  analyze  and  compare  different  Indian  &  U.S.  based  advertisements  which have  created  an  impact on  the  society  or  else  have  tried  to  enlighten the  society  for  its  betterment. It judges  the  advertisements  on  different  parameters  and  their  elements,  so  as  to  recognize  the  aspects and  constraints   of  the  society   and  the  cultural  differences  existing  between  U.S.A.  and  India  which make various advertisements with social appeals successful or unsuccessful.

 

Keywords: Advertisements, Impact, society