ABSTRACT

         Every dimension of market orientation emphasis the ability of intermediaries in order to continuously sense and act on the events and trends in present and prospective markets. Today’s highly sophisticated life makes the marketer to know the pulse of the market. If companies want to survive in the competitive market they have to identify the needs of the customer and try to fulfill them. The economy is referred to as “CUSTOMER DRIVEN” With firms allowing to customers to dictate specifications and quality standards and also working out corporate strategies evolve around the consumer.  Consumer behavior is not predictable.  Consumer needs are dynamic; therefore, he/she is always looking for something new to satisfy new needs.  This is the reason why the consumer satisfaction has emerged as a separate research area of study since, the past few decades.  The study has been undertaken to determine CONSUMER SATISFACTION the research has been taken up in analysis of CONSUMER SATISFACTION with reference to “HYUNDAI CARS” in a customer driven, need based market

Keywords: Consumer Satisfaction, Customer Driven, Hyundai Cars