International Journal of Marketing & Financial Management
Print ISSN : 2349 –2546
Online ISSN : 2348 –3954
Frequency : Half Yearly
Current Issue : Volume 14 , Issue 2
2026
Dr. Sanjib Kumar Hota
Dr. Sanjib Kumar Hota , Madhusudan Institute of Cooperative Management, Bhubaneswar-12,Odisha
DOI : https://doi.org/10.5281/zenodo.20636619 Page No : 01-14
Published Online : 2026-06-11
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ABSTRACT
This paper makes an attempt to study the magnitude, determinants, marketing channels and distress sale of marketed surplus of paddy across the different villages and farm sizes under study in Subarnapur district of Odisha state.The marketable surplus is found positively influenced by the size of output and nature of market for selling it. The informal marketing channel is more active in the area and formal (regulated market) are mostly beneficial to higher farm sizes. Hence Distress sale takes place despite various policies of the government. The strategy for paddy marketing may be revamped.
Key Words:- Paddy Marketing, Marketed Surplus, credit inter-linkages
