International Journal of Marketing & Financial Management
Print ISSN : 2349 –2546
Online ISSN : 2348 –3954
Frequency : Monthly
Current Issue : Volume 5 , Issue 4
2017
Dr. Padma Yallapragada
Professor Department of Business Management Stanley Engineering College Hyderabad, Telangana, India
Published Online : 2017-04-30
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ABSTRACT
The automotive industry is facing new and pressing challenges. Globalization, individualization, digitalization and increasing competition are changing the face of the industry as we know it. In addition, increasing safety requirements and voluntary environmental commitments by the automotive industry will also contribute to the changes ahead. Size is no longer a guarantee of success. Only those companies that find new ways to create values will prosper in the future. The purpose of this paper is to present a short overview of the automotive industry today and highlight challenges facing the industry.
Key words: Automotive, Industry, TOYOTA, UAE
International Journal of Marketing & Financial Management