ABSTRACT

The study of consumer behaviour develops great interest for consumers, students, scientists, and marketers. As consumers, we need insights into our own consumption related decisions: what we buy, why we buy, and how we buy. The aim of the study is to cover entire research about consumer behaviour towards electric fans and different factors affecting their buying decision. A sample of 200 consumers of electric fans is taken. Questionnaire has been analysed with the help of pie diagram & bar chart and different interpretations have been made to study the impact of consumer behaviour towards electric fans. This study concluded that  the brand whose  after Sales Service is  more satisfactory get the positive response from customers. Price is the most important attribute which attracts consumer towards particular brand.

Key words: Electric Fan, Consumer behaviour, buying decision