International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 2 , Issue 4
2014

The Challenge of Achieving Innovative Organisations in the Indian Context

*Sorab Sadri, **Jayashree Sadri, ***Pamela Chawla

*Professor of Political Economy and Management Studies Director School of Humanities, Dean Faculty of Management and Commerce J E C R C University, Jaipur.,   **Visiting Professor at a number of B Schools in Pune, and  Management Consultant based in Jaipur,    ***Director, Maharaja Agrasen Institute of Technology, Baddi, Himachel Pradesh, India.,

DOI : Page No : 95-107

Published Online : 2014-05-30

Download Full Article : PDF Check for Updates


Abstract

Taking a philosophical position like the quote above, in this paper the authors have attempted a perceptive critique in the Indian context to focus on management initiatives towards promoting learning and innovation in organisations based on his two decades of research mainly in Western India, and in the process, dealing with quality of mindsets. In the process the author has looked at innovation and learning as the solution to various problems organizations face and their justification. Once having established the veracity of this claim, innovation and learning as the panacea for a majority of organizational ills, the author has concentrated on the line of thought and policies firms have to internalise to implement these credos. Innovation and creativity, he argues, like Sheridon (1998) must be imbibed in the organizational culture and cannot be spasmodic activities undertaken by individuals in the management.  For this to happen, top management must move out of the feudal-mercantilist-trader mindset and adopt the creative- innovative- entrepreneurial mindset. Insecure and inexperienced top management usually find it difficult to make this transition.  The inevitable result is that while the organisations become poor the owners individually get rich, innovation flies out of the window just as sycophancy enters the door. And this is a situation no civil society desirous of achieving developmental growth can or should tolerate.

 

Keywords: Organisational culture, Innovation, Creativity, Strategic initiatives, Indian context Equilibrium, Values

International Journal of Marketing & Financial Management