International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 2 , Issue 4
2014

A STUDY OF SOCIAL IMPACT OF REALITY SHOWS ON YOUTH IN NORTHWEST MUMBAI

Sanjeev Sharma

Assistant Teacher, L.S.Raheja College Commerce, Santacruz West Mumbai, Maharashtra, India

 

DOI : Page No : 141-158

Published Online : 22014-05-30

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INTRODUCTION:

After 1992 when our economy was liberalised and went global, that was the need of the hour, but it also exposed us to outside world, their culture, foods, way of living and even information through communication etc. one such thing that India witnessed in the process of liberalisation was satellite television and end number of foreign channels, their shows  and foreign movies that were full of abusive language ,filthy words, partial or full nudity etc but it also got us opportunity to gel with knowledge about the world, regions, professionalism, technology, and most of all their stress busters shows which were based on real life character and events, that’s how reality shows came into existence which provided the working class an opportunity to reflect themselves through such shows, but India and its environment are different from outside world as we are having different cultures and religion which are base of human development and generation of good values like respect for parents and elders, teachers, environment, tolerance towards other religion etc.

International Journal of Marketing & Financial Management