Abstract

India has a long tradition in the field of corporate social responsibility and industrial welfare has been put to practice since late 1800s. Historically, the philanthropy of business people in India has resembled western philanthropy in being rooted in religious belief. Business practices in the 1900s that could be termed socially responsible took different forms: philanthropic donations to charity, service to the community, enhancing employee welfare and promoting religious conduct. The concept of CSR has evolved from being regarded as detrimental to a company’s profitability, t being considered as somehow benefiting the company as a whole, at least in the long run This paper tries to analyze the CSR status in India, and focuses on the finding & reviewing of the issue and challenges  faced by CSR activities in India.  Corporate social responsibility (CSR) is gaining more and  more importance day by day. CSR is not only drawing the corporate magnates into it circumference, but is also luring educationists, social activists, reformists, from all over the world  to delve deeper into it. Changing market scenario, globalization, ethical consumerism all are adding heat to the CSR concept. More and more organizations are showing their commitments towards CSR either for enhancing their corporate image or to be in competition.

Keywords: Corporate Social Responsibility; Charity; CSR; Companies act, 2013 : Globalization, ethical consumerism, competition.