ABSTRACT

An entrepreneur may grow its business either by internal expansion or by external expansion. In the case of internal expansion, a firm grows gradually overtime in the normal course of the business, there acquisition of new assets replacement of the technology, obsolete equipment’s. But in the external expansion acquires a running business and grows overnight through corporate combination these combination are in the form of merger and acquisition and playing an important role in the external organization. The main aim of the study is to study the success factors in mergers and acquisition because it has become a growing trend for companies, large, and small, domestic and foreign, to form a strategic alliance with particular industries. There are many specific goals that companies may be looking to achieve by doing this, but the main underlying reason is to guarantee the long term sustained achievement of fast profitable growth for their business. This paper is both descriptive and exploratory in nature both are chosen according to the requirement of the research both primary and secondary data are used for research and chi square is used as tool for the analysis

As expert advisory are sought in M&A activities to facilitate the undertaking and maximize the value of the transaction, advisory firms begin to play a more significant and at the same time lucrative role in M&A activities, to the extent of determining the outcome of such projects. Being an area of limited research, it is thus valuable to investigate what M&A advisory firms view as critical success factors to the projects they undertake. Consequently, the research question of “What are the critical success factors for merger & acquisition projects in the view of merger & acquisition advisory firms” has been raised. A list of fifteen critical success factors for M&A projects is firstly identified from an extensive literature.

Keywords: M&A, Merger and Acquisitions, Factors, Strategies,