International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 5 , Issue 11
2017

DIGITAL INDIA PROGRAMME AND IMPACT OF DIGITALISATION ON INDIAN MARKET AND ECONOMY

*Ms. Shalini Gund, **Mr. Jitendra Gupta

*Department of Management Studies Assistant Professor- Siddhi Vinayak Group of Colleges-Alwar,   **Department of Management Studies Assistant Professor-SunRise University, Alwar

DOI : Page No : 60-74

Published Online : 2017-11-30

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ABSTRACT

                        We are living in arena of technologies and digital world. The digital world is a world where the best possible use is made of digital technologies. The ‘Digital India’ programme, an origination of honorable Prime Minister Mr. Narendra Modi, targets to make government services available to people digitally and enjoy the benefit of the newest information and technological innovations. It is a programme to prepare India for a knowledge future. The motive behind the concept is to connect rural areas with high speed internet network and improving digital literacy. Digital technologies which include cloud computing and mobile applications transpire as the catalysts for shaping our world.

 The Digital India programme faces the serious barriers in implementation. This research is an effort to overcome these barriers and to find some remedies for providing better future to everyone. The motto of this research is to find out how the government services can be available to every citizen electronically and improve the quality of life of every citizen.

Key Words: Digital India, Digital Technology, e-Kranti, e-Governance

International Journal of Marketing & Financial Management