ABSTRACT
The rapid globalization and democratization of higher education (HE) have shifted its mandate from an elite system to a mass public utility, resulting in intense institutional competition and an increased focus on accountability. This paper systematically reviews the literature concerning Quality Assurance (QA) mechanisms in HE, with a specific focus on the conceptual and empirical role of the Academic and Administrative Audit (AAA). While national accreditation bodies (like NAAC in India) provide a crucial quality benchmark, their long audit cycles (5–7 years) create a critical temporal gap in ensuring continuous quality improvement. Drawing on various definitions of quality, from input-based to outcome-based approaches, this review argues that AAAdefined as a systematic and scientific process of monitoring and reviewing academic and administrative systemsis essential for transforming QA from a periodic compliance exercise into a culture of continuous institutional performance. The review synthesizes findings on the factors affecting successful AAA implementation, identifies the common barriers, and concludes that a continuous, yearly external AAA model is the necessary evolution for HEIs to maintain relevance, transparency, and sustained excellence in the dynamic modern educational landscape.
Keywords: Academic and Administrative Audit (AAA), Quality Assurance (QA), Higher Education, Continuous Improvement, Institutional Performance, Literature Review, NAAC.