International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 3 , Issue 5
2015

A STUDY ON LEVEL OF FINANCIAL LITERACY AMONG YOUNG EMPLOYEES OF PRIVATE SECTOR IN JAIPUR CITY

Dr. Saurabh Sharma

Assistant Prof. School of Business and Commerce, Manipal University, Jaipur

DOI : Page No : 12-18

Published Online : 2015-05-30

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ABSTRACT

                                   The purpose of this paper is to assess the level of financial literacy among the young employees in jaipur city. The paper would use data from both desk research and the primary data, which would be collected by interviewing the respondents with the help of the validated questionnaire. The study would result in the level of financial literacy among the youth employees, the determinants of their financial literacy, the sources of financial matters, the challenges they meet and their attitude and behaviour in obtaining their financial goals and objectives during the pre determined time framework. The study would focus on the determination of the prevailing gap in level of financial literacy and would suggest possible measures to be undertaken to overcome it.

Key Words: Financial Literacy, GAP, Youth Employees, Attitude,  Behaviour