The present author of his brief review paper takes up for analysis a newly published book. He reviews it in the light of other works on the subject that he had critically read This piece could be seen as a post-publication review of Excellence in Management authored by Sorab Sadri, with research assistance from Sharukh Tara, Jayashree Sadri and Trilok Jain. This is a very timely book being published shortly by Bharti Publications New Delhi (2015). It is perhaps so entitled because the argument posited therein takes the reader in the Kantian sense from a quest for excellence of itself (an sich) and for itself (fur sich) to the need for business sustainability in a competitive world and the role of excellence therein.