International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 6 , Issue 1
2018

A STUDY ON AWARENESS LEVEL ON CROP INSURANCE SCHEMES AND THE FACTORS INFLUENCING CHOICE OF INFORMATION SOURCES AMONG FARMERS

*Dr. Y. Rajaram, **Chetana B.S

*1Former Dean and Professor,  Ramaiah Institutes of Management Sciences, Bangalore.      **AssistantProfessor of Banking,  Manipal University and  Research scholar, Tumkur University.

DOI : Page No : 01-10

Published Online : 2018-01-30

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ABSTRACT

                  “Agriculture is home for small and marginal farmers constituting around 80% of the agriculture community in India.  The performance of agriculture growth, livelihoods and food security depends on small and marginal holding farmers. The research study is based on primary survey conducted to analyse the awareness level among crop insurance holders. It is observed that farmers are unaware of market related information. The paper reviews that there are lot of market oriented reforms which are announced by the Government which ensures level playing field in the agriculture sector. An effort is made to list out existing mechanism available to farmers in getting required information on soil health, water, inputs, credit, information, technology and markets”.