ABSTRACT

Objective:  This research paper aims to enhance an understanding on the significance of entrepreneurship in rural tourism, which can contribute to sustainable rural development of Anegundi. The study aims to detect and evaluate various obstacles and challenges for tourism entrepreneurial development in the village by identifying existing tourism entrepreneurial culture and climate in Anegundi. It also aims to determine applicable and feasible solutions to deal with issues and huddles in enforcement of rural tourism base entrepreneurship development in Anegundi.

Methodology / Research Approach: According to the purpose of research paper, the exploratory research approach has been adopted to conduct the study based on extensive secondary data collected from various books, newspapers, websites, articles etc. The aim is to gain familiarity with the entrepreneurial issues, and to acquire a deeper understanding on tourism entrepreneurship.

Findings- Rural tourism entrepreneurship is a crucial mechanism to bring rural development. Rural tourism is capable of generating alternative entrepreneurial opportunities for rural community in order to bring out rural empowerment in the village Anegundi.

Limitations: This research article is purely based on secondary data collection method since it is a conceptual research work. The primary data collection method is not been used to undergo the study.  

Practical Implication: The research study reveals that the rural tourism entrepreneurship is an effective mechanism for rural development, as it opens up alternative occupational prospects for the local community of rural area other than agriculture as an occupation.

Originality / Value: The research paper is based on a case study on Anegundi village located in northern Karnataka at koppal district of gangavati taluk and it also reviews various literatures concerning the significance of rural tourism entrepreneurship as a device to bring rural empowerment.   

Key words:  rural tourism, tourism entrepreneurship, economic growth, rural empowerment, rural development.