ABSTRACT

 Purpose: This paper tries to identify the unethical practice carried out by the Toyota. It also tries to examine the impact of these unethical practices on their respective employee performance, their employee relations, company credibility, and on the society. Lessons can be learned from these experiences and preventive measures can be applied across international borders to improve business conduct in other developing economies.

Design / Methodology/ Approach-The present research paper is conceptualized and is based on case study analysis in order to find the impact of Toyota’s unethical practices on the stakeholders

Findings: By analyzing the Toyota’s case study, it was found that due to Toyota’s ignorance of safety people lost the trust in Toyota cars and opted for other cars. Hence the brand reputation of Toyota’s was crashed.

Limitations: Present research is conceptualized and is purely based on case study analysis; ergo the limitations of this paper is lack of primary data

Practical implications: this case can act as an example for the other companies and therefore better regulatory setups can be formed to avoid such incidents in future

Keywords: unethical, credibility, border, employee relations.