International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 5 , Issue 6
2017

THE ROLE OF WOMEN IN INFORMATION TECHNOLOGY PROFESSION-A CONCEPTUAL ANALYSIS

*Dr. K.S. Sekhara Rao, **Ms.Ch.Sahyaja

*Assistant Professor, KLU Business School, K.L University, Greenfields, Vaddeswaram, Andhra Pradesh, India.,    **Research Scholar, KLU Business School, K.L University, Greenfields, Vaddeswaram, Andhra Pradesh, India.

DOI : Page No : 36-46

Published Online : 2017-06-30

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ABSTRACT

 

A woman is strong, worthy and perfect in all professions in the globe, such womens’ are lack in STEM (science, technology, engineering, mathematics). There may be many reasons such as: gender gap, stereotypes, work-family conflict, work stress, women empowerment, failure to communicate effectively, personality traits, self-doubt et.al. But women contribution to IT sector is significant. Every successful woman with vision, like a little girl with lot of dreams, now a days womens are entering in to every field as well as every sector. This study mainly focus on role of women in technology and the reasons of their paucity and consequently maximising the talent and minimising the barriers. This study discusses the social and structural factors such as: social expectations, work-family conflict and informal networks structural factors. This study mainly focuses on women contribution in IT sector, challenges faced in terms of gender biasness wage payment and promotion to higher positions etc.

International Journal of Marketing & Financial Management