International Journal of Marketing & Financial Management
Print ISSN : 2349 –2546
Online ISSN : 2348 –3954
Frequency : Monthly
Current Issue : Volume 5 , Issue 9
2017
*Mr. Manoj Sharma , **Dr. Pramod Gupta
*Research Scholar, Department of Management Studies, Sunrise University, Alwar, Raj. India, **Department of Management Studies, Sunrise University, Alwar, Raj. India
Published Online : 2017-09-30
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ABSTRACT
Online and offline were once two very separate worlds. But with the rise of e-commerce and in particular mobile e-commerce, the distinction between online and offline is blurring rapidly.
E-retailing or online is growing at faster pace in India. It has witnessed steady growth of 50-60% over the years. E-retailing accounts for 10% of e-commerce activities in India. Even though there are growth prospects for online retail in India we have challenges which need to be addressed. The article focuses on the opportunities and challenges for online retailers in Indian business environment.
Keywords: E-retail, Online retail, Logistics, Assortment, Internet, Mobile internet.
