International Journal of Marketing & Financial Management
Print ISSN : 2349 –2546
Online ISSN : 2348 –3954
Frequency : Monthly
Current Issue : Volume 5 , Issue 9
2017
*Ms. Priyanka, **Dr. Pramod Gupta
*Research Scholar Department of Management Studies, Sunrise University, Alwar, Raj. India, **Associate Professor Department of Management Studies, Sunrise University, Alwar, Raj. India
Published Online : 2017-09-30
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ABSTRACT
In India the majority of businesses are in the dominant control of the families. It is estimated that 90% of the business in India is controlled by families. From 'Mom and Pop' Kirana stores to large conglomerates and SME's one finds family run businesses. Most of the big corporate business houses like Tatas, Ambanis, Birlas, Godrej, Wadias, Munjals, Mahindra, Thapars, Mittals, Shaparji Paollonji, Jindals, Adanis, Anil Aggarwal – Vedanta, Bajaj, Ruias, Ranbaxy, Times of India and many more are all controlled by families. The role of family and the family patriarch is quite important in India.
There are many families who have separated and partitioned. Some such families have succeeded and the separated branches have also grown big, while in some cases the branches which have separated or the business as a whole have failed or collapsed. There are mixed reports as and when the family separate.
Key –Words: Multi-generational dimension, FDI, Professional management, EVA.
