Abstract:

This research paper talks about how foreign reality shows held foot in India and how celebrity culture started to follow even on Indian reality shows.

Introduction:

Indian satellite channels were opened for foreign channels and their serials only after 1992, till then DOORDARSHAN had the monopoly over the Indian television viewing and Indian audience loved shows like HUMLOG, RAMAYAN, MAHABHARAT, MERI AWAAZ SUNO, TOL MOL KE BOL, SAAP SIDHI etc, but as the result of urbanisation and modernisation with the help of liberalisation, many cities came into existence like Pune, Nashik, Surat, Ahmedabad, Gurgaaon, Noida etc where industrialisation lead to attraction of labours from other underdeveloped states of the country, the result was change of taste not only in standard of living but also standard in seeing , way of thinking , now people saved only to spend in present and not in future that was primary reason for the existence of mall culture. Some where i give credit to foreign channels invading Indian satellite channels and shows, this triggered a new chapter in Indian communication and broad casting history as these foreign channels not only blended in Indian culture but also modified their content to suit Indian audiences.

To consider the popular resonance of reality TV shows in India is therefore, inevitably, a discussion of the popularity of reality TV formats, which represents one of the growing sectors of trade in the transnational television industry. But the trade in television formats is also an offshoot of the globalization of the television industry itself. End of public broadcasting, privatization of airwaves and deregulation of markets, in keeping with pro-market, neo-liberal policies adopted by nation-states across the world, have led to an increasing flow of capital (Moran, 1998).

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