ABSTRACT

               Nowadays, businesses have shifted their focus from product orientation to strategic orientation as they understood to recognize the importance of strategic approach and management in order to penetrate international markets. This is because entering foreign markets require strategic planning and proactive market analysis of both internal and external business environments for successful penetration and long-term sustainability. This becomes more apparent in the case of Oil and Gas companies as the industry is highly volatile with fewer products and more areas to gain a competitive edge. Thus, the focus of this study is to identify the varied Dimensions which Impacts Strategic Decision making process in Oil and Gas Industries of UAE

In order to understand and examine the research problem of the study, both primary and secondary data collections were undertaken. The primary data for the study was collected from 85 senior managers of 15 major Oil/Gas companies operating in UAE, (EPCs ,  FEED Contractors and End users ) . The samples had been analysed with the ANOVA to test the hypothesis of the study.  The ANOVA analysis between the responses of participants were calculated to understand the varied Dimensions Impacting Strategic Decision making process in Oil and Gas industries of UAE.

Globalization and Technological advancement have made imperative the need for a strategic approach in businesses, in order to remain competitive and sustainable in the long run.  Thus, organisations need to pay attention to the importance of evaluation, implementation, and advancement of strategies while implementing decisions for business profitability and sustainability. International  business poses  new challenges everytime especially in the verticals of Oil/Gas industires, which in turn initiated managers and necessitated them to analyse, evaluate, implement their strategies in a proactive manner to gain a competitive edge over rival firms

Key words: UAE, Oil, Gas,  strategy, ANOVA