International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 5 , Issue 5
2017

A STUDY ON CASCADING IMPACT OF DEMONETIZATION ON LIVELIHOOD IN BELGAUM CITY OF KARNATAKA

*SHIVASHANKAR K , **Mr. BASAVARAJ TIGADI

*&**Department of MBA, Post Graduate Studies centre Visvesvaraya Technological University, Belagavi , India

DOI : Page No : 27-36

Published Online : 2017-05-30

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ABSTRACT

 

Demonetization has often been used as a tool to cut down hyper inflation.  Which is essential to maintain country inflation in a moderate level in turn helps to have fastest growing economy in the world? Prime Minister of India Mr. Narendra Modi came out with his master stroke on corruption, counterfeit currency, terrorism and black money by announcing demonetization and ceasing Rs 500 and Rs. 1000 notes as a part of legal tender in India. Many of the scholars, politicians, business men and every other category the society defined their views in different way about the effects of demonetization in India. Hence this study has been taken up to know the reality of the Cascading impact of this demonetization on livelihoods of the Belgaum city of Karnataka. Emphasis was given on studying the various factors and problems / constraints faced by the people by the Demonetization in Belgaum city of Karnataka. Primary data was collected by taking response of different class of the people in Belgaum city of Karnataka with help of structured questionnaire. Secondary data was elicited from different websites and journals and Newspaper for the study and the data collected was analyzed by using the statistical tools like Frequencies and percentage. 

The overall results revealed that the impact of demonetization was almost on positive rather than Negative impact on livelihood of the study area.

Key words: Cascading, Demonitization, Livelihood,  Karnataka.

 

International Journal of Marketing & Financial Management