ABSTRACT

Entrepreneurship development has been a topical issue having been popularized by ancient great economists such as Adam Smith and Joseph Schumpeter. Today, governments and non – governmental organizations around the world; are busy trying to find out practical strategies of influencing entrepreneurship activities. This is mainly attributed to the overwhelming fact that entrepreneurship is now the new engine of economic growth. This is the major reason why many economists continue to step on each other’s toes in a desperate endeavor to unpack the dern behind entrepreneurship. Owing to her abundant, vibrant and dynamic human and natural resource endowments, Zimbabwe boasts of numerous business and investment opportunities. In an attempt to demystify entrepreneurship in Zimbabwe, this study unbundles some of the most pertinent issues within the concept of entrepreneurship. In order to address rampant unemployment in Zimbabwe, the researcher recommends the promotion of an entrepreneurial culture; amongst other policy prescriptions.

Key Words: Entrepreneur, Entrepreneurship, Entrepreneurial Orientation, Entrepreneurial Process, Graduate Entrepreneurship.