Abstract

E-retail, also known as e-tailing is shopping through the Internet and other media forms. It is also known as Internet shopping, e-shopping, or virtual shopping. The paper tries to examine the growth of e-retail across the world and in India and analyse the online shopping behaviour of the consumer across the stores selected and also analyses the impact on membership and loyalty programs on customer loyalty in e-retail. This paper attempts to study the online shoppers’ perception of 1) Whether the online shopping service creates loyalty in customers 2) customer opinion on online money transaction and 3) preference of online shopping in Indian retailing context.