International Journal of Marketing & Financial Management
Print ISSN : 2349 –2546
Online ISSN : 2348 –3954
Frequency : Monthly
Current Issue : Volume 3 , Issue 11
2015
Dr. Rajashri Ramesh Chavan
Asst. Professor Karmaveer Bhaurao Patil Institute of Management Studies and Research, Varye, Satara.
Published Online : 2015-12-30
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ABSTRACT
Objectives: Fair and Lovely is a well-known brand of HUL, popular among the young generation in cosmetics. The company regularly emphasizes on the advertisement to attract the customer and to survive in changing competition. Earlier, it was a first popular established brand in cosmetics in fairness cream. Now a number of brands Nivea, Fairever, Olay, Vicco, Himani, Ponds etc. are competing with them. Therefore, there is need to assess the ad impact on the customers and to know their perception towards the product.
International Journal of Marketing & Financial Management