International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 5 , Issue 2
2017

ASSESSMENT OF THE ACCEPTANCE OF MICROALGAE AS SUPPLEMENT OF FOOD IN THE BOP SECTOR OF PUNE

*Sruti Mitra, **Professor Tarun Kumar Singhal

*Assistant Professor Symbiosis International University, India,    **Professor  Symbiosis International University, India

DOI : Page No : 24-28

Published Online : 2017-02-28

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ABSTRACT

                                 Bottom of the wealth pyramid is about 80 percent of India’s  population who  suffer from extreme poverty and malnutrition  . Spirulina and Chlorella are the most widely noted microalgae full of nutrition that can be consumed separately or in combination with food as a cheap food  supplement to eradicate  poverty and malnutrition among the BOP sector. An assessment to  find the acceptability of this microalgae as food supplement  is being focused in this research paper . The research study could be applied to generate alternate income opportunity for underprivileged people  in future for growing the microalgae in tanks for both personal consumption as well as commercialization.

 

Keywords :  Bottom  of the pyramid , Spirulina ,Chorella  malnutrition  .poverty eradication, cheaper alternative