ABSTRACT

                      The development of Organic food is still infant stage in India. It is necessary to know about the consumer attitude towards Organic food, based on consumer attitude model factors such as Consumer knowledge, Environmental concern, personal norms, subjective norm and consumer purchase intension are measured which allow us to find the consumer attitude and purchase intension on Organic food. Consumers differ from one another; they will have different ideas, taste, perception, likes and dislikes, attitude in simple term it is thought oriented, if consumer has positive thought on organic food it will create the purchase intension.

Keywords: Infant, Consumer attitude, Environmental concern, Personal norms, subjective norms, thought oriented.