International Journal of Marketing & Financial Management
Print ISSN : 2349 –2546
Online ISSN : 2348 –3954
Frequency : Monthly
Current Issue : Volume 4 , Issue 2
2016
*P. Suganthi, **Dr. S. Rajaram
*Research Scholar, Bharathiar University, Coimbatore – 641046, India, ** Department of Management Studies, Kalasalingam University, Krishnankoil – 626126, India
Published Online : 2016-03-30
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ABSTRACT
It is more than 15 years since insurance sector was liberalised in India and the life insurance industry has seen transitioned from super normal growth to steady growth. This paper proposed to trace the more recent growth pattern of the insurance sector in the light of selected variables that includes total premium, first year and renewal premium, number of agents, offices, commissions, claim settlement ratio, new products, capital, assets managed and profits from 2008-2015. Also, it analyses which variables are closely related to total premium and if there is any difference in the performance of public and private life insurers. Till 2010, the variables selected reflect a strong growth pattern followed by a dull phase for the industry. Post 2013-14, the industry is witnessing a revival of growth. Most of the selected variables are significantly related to premium and there is a significant difference in the performance of private life insurers and LIC.
Keywords: Growth, performance, life insurance industry, premium, LIC
International Journal of Marketing & Financial Management