ABSTRACT

Customer service relationship is an old concept. It's all about how you treat your customer after the sale. Businesses that handle well succeed referrals and repeat sales are the lifeblood of business. They are also direct result of effective customer service relationship. Financial Services industry is part of an economy &successful operation of the industry sets impetus for other industries and development of an economy. This article focuses related to customer relationship building especially for retail investors from life insurance sector and its management in general, based on the principles of Relationship management in service organizations and impact of Private insurance companies in LICI.. Identifying the managerial practices and measures for relationship building for effective and efficient business is the epitome of this article. Right from basic concept of CSR, its strategy & technique formulation to evaluation of CSR, various aspects of customer service relationship are covered in this article.

Keywords: Financial Services, Economy, CSR, Retail Investor