ABSTRACT

Purpose:

The liberalization, privatization and globalization (LPG) era in India has made revolutionary changes in the Indian corporate sector. The breeze of LPG in India has made   maximum impact on banking, IT, pharmaceutical sector. The Indian pharmaceutical sector recently has witnessed halt in terms of its growth. This paper tries to identify and examine the impact of internal and external Variables that influence the Indian pharmaceutical Industry. The macro environment tends to have a long lasting impact and hence require extensive research. This research is carried out with the help of SWOT and PESTL strategic tools. These tools play an important role in the value creation opportunities of strategy.

Design / Methodology/ Approach-The present research paper is conceptualized and is based on secondary data collected from various resources like management journals and internet. In order to identify the internal and external variables that influences the Indian pharmaceutical industry.

Findings: By identifying and examining the internal and external variables that influence the Indian pharmaceutical industry by using PESTL and SWOT strategic tools, organizations can formulate effective strategies to overcome these influence.

Limitations: Present research is conceptualized and is purely based on secondary data; ergo the limitations of this paper is lack of primary data

 Practical implications: with the help of this paper organizations can cope up with the dynamic environment and can formulate their strategies as per the situations.

Keyword: SWOT, PESTL, Strategy, Value Creation, Pharmaceutical.