International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 2 , Issue 2
2014

A COMPARATIVE STUDY OF CUSTOMERS SATISFACTION ON INTERNET BANKING IN PUBLIC AND PRIVATE BANKS IN PALAKKAD DISTRICT

*Dr. E. Muthukumar, **Dr.G.Alex Rajesh, ***M. Sathis Kumar

* Associate Professor Nehru College of Management, T.M.Palayam,  Coimbatore – 641105,  **Professor Nehru College of Management, T.M.Palayam,  Coimbatore – 641105.

DOI : Page No : 34-51

Published Online : 2014-04-30

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Abstract

 

 Banking segments in India have been booming of late due to high liquidity, changing demographic profiles, changing interest rates and increasing demand for consumer finances. A brief scrutiny of the Indian banking industry would unearth the reasons behind the current scenario governed by the Banking Regulation Act of India, 1949. The Indian banking industry can be broadly classified into two major categories: Non-scheduled banks and Scheduled banks.

Scheduled banks comprise of Commercial banks and the Co-operative banks. In terms of ownership, Commercial banks are further grouped into nationalized banks, the State Bank of India and its group banks, Regional Rural banks and Private Sector banks. Internet banking is the wave of the future. It provides enormous benefits in terms of ease and cost of transactions, either through internet telephone or other electronic delivery channels. It is considered to be the segment of e-business to the extent that banks are involved in the conduct of business transactions via electronic media.

Key words: Commercial Banks, Internet Banking, E-business, Electronic media