International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 2 , Issue 2
2014

SUSTAINABLE TOURISM DEVELOPMENT: A COMPARATIVE STUDY OF KEY CHALLENGES IN INDIA AND IRAN

* Ali Mamhoori, **Dr. Saboohi Nasim

 * Research Scholar, Aligarh Muslim University, Aligarh, & Technical Manager of Tourism from Cultural Heritage and Tourism Organization, Islamic Republic of IRAN.,    **Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh, India.

 

 
 

DOI : Page No : 15-21

Published Online : 2014-04-30

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Abstract

 

The purpose of this Study is finding Sustainable Tourism Development tourist business activities can have considerable impact on local development trends. The local impacts of the tourism industry are diverse and are often unique to the tourism sector.

‘Sustainable Tourism’ is a frequently quoted. It is usually presented in strategies and plans prepared at different levels, but it is also used in everyday life besides professional and academic circles. As the fundamental document of Iran and India’s Tourism planning, the National Tourism Development Strategy claims: ‘The Sustainable utilization of the natural and cultural attractions is highly important for tourism; in the utilization of resources are irreversible negative processes must be prevented. (National Tourism Development Strategy, 2005, p.20).

          After the concept of Sustainable Tourism was defined, it revised from time to time. In addition, the demand for measuring the impacts and changes of tourism received more emphasis in the last decade. The above mentioned strategy also states that ‘presently’ Sustainable Tourism is only a theoretical concept in both countries (Iran and India). In spite of different initiatives the indicator system suitable for the verification of the Sustainable Operation of the developments and the comprehensive regulation are missing’. (National Tourism Development Strategy, 2005, p.20). several researchers deal with creating models or systems to be used for assessing Sustainability in tourism(see e.g. Kovacs et al.,2006; Kosi-Barani,2006;David-Baros,2009), However, there is a missing link between defining the concept of Sustainable Tourism and implementing it in practice. If Sustainability is a major objective to be achieved, the Stakeholders of tourism must know the concept and principles of Sustainable Tourism, moreover they should have positive attitudes towards its practical aspects. It is especially important that the representatives of the local governments,

     In this respect, we define the pathology or evaluate functions of Sustainable Tourism Development. Finally the hypotheses that Sustainable Tourism Development can play an important role in India and Iran by increasing the educational level of their managers, tour leaders and suppliers considering process and Technology factors are examined. And according to broad area, we can’t access to all data.


Key Word:  Development, Decision making, Economy, Progress, Sustainable Tourism, Stakeholder, Tour Operator.