Abstract

In Recent years, the huge increase in investment of the money has been seeing. There are various options available in the market for the investors. Consumers behave in not the same way for different products and services. This research paper explains the causes affecting the choice of investors and the consumers behave to invest their money in various investment options. The success or failure of an investment depends on the right approach to invest. This paper examines about the awareness of the consumers towards investment. This paper also explains how the preferences of unlike consumers are different for the several investment options.

Key words: Consumer, Investment Options, Research, Market, Avenues