Arseam

International Journal of Marketing & Financial Management

IMPACT OF POOR INTERNAL COMMUNICATION ON MARKETING STRATEGY : A STUDY

Dr. Archana Tiwari , Dr. Manoj Kumar Sharma

Dr. Archana Tiwari , Head of Department Department of Business Administration, Faculty of Commerce, S.P.C. Government College Ajmer, Rajasthan, India

Dr. Manoj kumar Sharma, Head of Department, Department of Business Administration, Faculty of Commerce, S.P.U. PG College Falna, Pali, Rajasthan, India

DOI : http://doi.org/10.5281/zenodo.19966905 Page No : 38-46

Published Online : 2022-09-22

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ABSTRACT

The poor internal communication significantly weakens the effectiveness of marketing strategy by creating misalignment, confusion, and inefficiencies within the organization. It leads to inconsistent messaging, reduced employee engagement, and slower response to market changes. Addressing these communication gaps through clear processes, better coordination, and open feedback systems is essential for improving overall marketing performance and achieving organizational goals. The Poor internal communication on marketing causes significant business damage, including fragmented brand messaging, low employee engagement, missed revenue targets, and wasted marketing spend. It causes teams to work in silos, creating a gap between external marketing promises and the internal customer experience.

Keywords : Backdrop Review Literature, Research Methodology, Impact, Analysis and Conclusion

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