International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 2 , Issue 8
2014

A STUDY ON CUSTOMER SATISFACTION TOWARDS USB MODEM

Dr. V. Kamarasan

Associate Professor & Head P.G & Research Department of Commerce Saraswathi Narayanan college, Madurai-Tamilnadu, INDIA

DOI : Page No : 10-17

Published Online : 2014-09-30

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Abstract

The internet is most powerful tool today to access information and gather knowledge on any subject. The internet is an information super-highway freely available to everyone desirous of using it and has seemingly compressed the world into a cyber colony. To use the internet service one should have a computer or a laptop connected with a modem which provides an internet service. Normally those who use laptop computers need a wireless modem to access internet service at anywhere and at any time. Modems are generally classified by the amount of data they can send in a given unit of time usually expressed in bits per second (bit/ or bps).modems can alternatively be classified by their symbol rate, measured in band. This study highlights the trend of wireless modem usage, analyzes the attitude of people towards wireless modem,  the brand preference of consumers towards various brands supplied by the operators and also the various factor influencing the satisfaction of the customers of the USB Modem.

Key Words: Modem, USB, Digital Information

International Journal of Marketing & Financial Management