ABSTRACT

OBJECTIVE - To evaluate the current status of E-banking and study the respondents review. The advancement in the technology paved new ways of delivering bank facilities to the customer, such as ATMs & Internet Banking. Hence banks have come a long way from its traditional banking methods. This research paper throws light on the response to E-Banking facilities by Indian as well as customers residing abroad. As it has been more than three decades since the E-Banking concept came into existence, it becomes very much essential to study the current state of Internet banking. The basic aim behind this research is to understand the response of the customers with regards to E-banking along with its advantages and hurdles which are faced by the users. It also aims at suggesting some ways for making internet banking successful in the developing country like India.

DESIGN/METHODOLOGY/APPROACH - The research article is based on exploratory research. Secondary sources of data collection have been adopted for the study. The relevant and required data are collected from the national and international articles, RBI Bulletin, blogs and online reviews of the consumers. The reviews are been made on the primary data which is collected by different researchers, Hence this is a working paper.

FINDINGS - Only 60% of the urban population is catered and using Digital banking, hence banks should focus more on rural population by creating awareness programmes and training sessions so that the take-up would increase. The concept of Internet banking has thus become a revolution in the field of banking and finance.

LIMITATIONS – This research is based on findings of other researchers and secondary data. This research would have been more authenticated if it would have been based on primary data.

PRACTICAL IMPLICATIONS – This paper will inspire the managers and senior authorities in banking industry, as it would help them to analyze and imply various recommendations made in the paper. By implementing the strategies, it would help banking industry to be more competitive in terms of Digital Banking.

ORIGINALITY/VALUE – This paper includes strategies which are adopted by various banks in India and Overseas, which will help banking industry and individual players to grow in the market in terms of Digital Banking.

KEYWORDS- E-Banking, Customer Service, Mobile Banking