ABSTRACT

Now it is very well known that since Brands are coming in by dozens, all one needs is the confidence to deliver, to just make it happen- by none other than advertising which forms a vast superstructure with an autonomous existence and an immense influence.

Advertising is one of the most important cultural sign systems that reflect and mould our lives. It is an inevitable part of anyone’s life. Even if one does not read the newspaper or watches television it is impossible to escape the advertising images that pervade our surroundings, via hoardings, wall paintings, pop material or even the radio, cutting across all media but limited to none.

Key Words: GDP, CAGR, DAGMAR, AMA.