ABSTRACT

Now a day’s almost every aspect of human life and activity is somewhere influenced by globalization e.g. life-style, culture, education, occupation etc. In same way, impact of globalization is also present in various activities of many industries such as medical-health care, manufacturing industries, telecommunication industries, textile industry, hotel & tourism industry etc.  Globalization is a very broad concept which involves sharing of ideas, philosophy, techniques, technology, capital investment, market etc. In this research paper, descriptive and  research methodology is used to explain the characteristic, objective, trends, drivers and impact of globalization on business(firms/companies ,its customers as well as on the economy of nation. Impacts of globalization may be favorable or unfavorable for a business and marketing activities. This research article also shows effect of globalization on economy development of a nation.

Key Words: Globalization, customers, economy, global trading, MNCs.