International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 3 , Issue 3
2015

ORGANISATIONAL CITIZENSHIP BEHAVIOUR IN PRIVATE AND GOVERNMENT SCHOOLS: A COMPARATIVE STUDY IN KASHMIR PERSPECTIVE

*SunniyaWaheed, **Saima Manzoor

*&**PhD. Research Scholars, Dept. of Business and Financial Studies, University of Kashmir

DOI : Page No : 27-35

Published Online : 0205-03-30

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ABSTRACT

                           As the present changing world is facing a fierce competition all over organizations are now becoming more conscious about the positive work behaviours and even want their employees to go beyond the formal level of job description that is required to perform a job consistently (Lavelle et al, 2009).Organizational citizenship behaviour (OCB),which is the work behaviour that contributes indirectly to the organization through the maintenance of the organization’s social system, has increasingly aroused research interest. Notwithstanding the mounting scholarly concerns, the majority of OCB investigations have been undertaken within the Western context with very little available in India, let no unifying work is focused on the measurement of degree of change in OCB in a public and a private sector organization in particular to J&K state. Despite of existing literature on OCB, there is still lack of knowledge concerning the dimensionality and measurements of OCB in a global context, regardless of the fact that OCB may take distinct forms in different cultural settings (Farh, Earley, & Lin, 1997). In this regard, service organizations, and education sector in particular, need to be thoroughly explored because citizenship behaviours play a vital role in enhancing service quality and customer satisfaction (Bell &Menguc, 2002). Given that India’s Education industry is exceptionally lacking systematic research regarding OCB, the current study aims to fill in the research gaps and add to the body of the existing literature by empirically measuring and comparing OCB among private and government school teachers.

 

Keywords: Organisational citizenship behaviour, private, government.

International Journal of Marketing & Financial Management