International Journal of Marketing & Financial Management

International Journal of Marketing & Financial Management

Print ISSN : 2349 –2546

Online ISSN : 2348 –3954

Frequency : Monthly

Current Issue : Volume 5 , Issue 12
2017

IMPACT OF BUSINESS PERFORMANCE AND TQM ON THE SMEs OF MEXICO IMPACTO DE BUSINESS PERFORMANCE Y TQM EN LAS PYMES DE MÉXICO

*José G. Vargas-Hernández, M.B.A.; PhD, **Vanessa Yesenia, Vázquez Lerma

*Research Professor, Administration Department University Center for economic and Managerial Sciences, University of Guadalajara Periférico Norte 799 Edif. G201-7 Núcleo Universitario Los Belenes, Zapopan Jalisco,   **Universidad Autónoma De Sinaloa Zona Norte, Los Mochis Pról. Ángel Flores y Justicia Social s/n Col. Jiquilpan, 81220, Ahome, Sinaloa, México

DOI : Page No : 30-46

Published Online : 2017-12-30

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ABSTRACT

                               The purpose of this research is to analyze the degree of effectiveness of TQM in SMEs in Mexico as a function of Business Performance, considering that Business Performance is related to Total Quality Management. This research is analytical and descriptive, since no statistical method is used, only the variables and the research problem are analyzed in detail and in a detailed manner, and descriptive because tables and tables can be found to help facilitate understanding of these important concepts. This research will analyze the impact of both variables, and with this, the entrepreneurs can make the necessary changes in their production line or in their employees to obtain better and greater positive results.

 

Key words: Business Performance, Total Quality Management (TQM), SMEs, Effectiveness

JEL:M12, M21, M31.

 

 

International Journal of Marketing & Financial Management