ABSTRACT

                               In this particular paper, researcher discusses about government endeavors in Indian tourism marketing and analyzes its impact in growth of Indian Tourism Marketing. Researcher has included the journey of development of Indian tourism from ancient time to present. She has an appropriate data and she has used co-integration test for testing hypothesis. Results indicate that there is significant impact of amount allocated on tourism in five years plans on tourist arrival in India. This paper may be significant for the Indian tourism marketing, especially for growth of tourism marketing and it helps in growth of nation.

Keywords: Endeavor, Tourism, Marketing, Tourism destinations