International Journal of Human Resource & Industrial Research
Print ISSN : 2349–4816
Online ISSN : 2349–3593
Frequency : Monthly
Current Issue : Volume 12 , Issue 1
2025
Aniket Vijay Sarode, Dr. Janhavi Shridhar Bedekar
Aniket Vijay Sarode, Associate Professor, Bharati Vidyapeeth College of Hotel & Tourism Management Studies, Navi Mumbai.
Dr. Janhavi Shridhar Bedekar, Assistant professor, Accountancy, Chintamanrao College of Commerce, Sangli
DOI : https://doi.org/10.5281/zenodo.16399739 Page No : 11-21
Published Online : 2025-06-30
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ABSTRACT
The increasing urgency for sustainability in the hospitality industry has prompted organizations to rethink their human resource strategies. This conceptual study examines how Green Human Resource Management (GHRM) practices contribute to fostering green creativity within hotels. Green creativity refers to the generation of innovative and eco-friendly ideas, services, and operational processes aligned with environmental objectives. Drawing upon the Resource-Based View (RBV) and the Ability-Motivation-Opportunity (AMO) framework, this paper explores the theoretical linkages between GHRM functions such as green recruitment, green training, green performance appraisal, and green rewards and employees’ pro-environmental behaviours and creative potential. The study proposes a conceptual model in which GHRM enhances green creativity through mediating variables such as environmental commitment and green organizational culture. By synthesizing findings from leading journals indexed in Google Scholar, the paper identifies critical enablers and barriers to embedding green creativity via HR practices in hotel settings. This research contributes to the theoretical discourse by offering a structured framework that can guide future empirical research and inform sustainable HR policy development in the hospitality sector.
Keywords: GRHM, Green Creativity, Sustainable Hospitality, Conceptual Framework, Pro-environmental Behaviour
