Abstract

Values are extremely necessary for life, but which are generally ignored by the modern system of education. Today’s education lays emphasis on accumulation of factual knowledge, but fails to mould the character of the youth. Our young people therefore have failed to acquire the means by which they can make themselves mentally strong, courageous, bold and upright.  Aim of the present study is to find out the values in the youth which will instill a sense of self-confidence and enthusiasm in them. Further the study focuses on the study of the values in Management students. Terminal (End) values and Instrumental (Means) values were measured. The study will bring out the strategies to build effective value system in the management students in order to evolve as an effective managers and individuals.

Key words: Values, courageous, bold and upright, Terminal (End).