ABSTRACT

The statistical population of the study consisted of 29 dairy companies, of which 25 samples were selected and based on a researcher-made questionnaire. It  has been used to measure business strategy. Based on the results of the table,R2 = 0.76, showed that the alignment with the business strategy with 95% confidence can significantly explain the variance of performance evaluation and performance measurement of the chains Supply.  The  alignment with business strategy affects performance evaluation and performance measurement of supply chains, and positive beta score indicates a positive relationship between these two components.

Keywords:Logistics Systems, Strategic Planning, supply efficiency.