Abstract

The greatest potential benefit of Rural Tourism is its ability to generate money, which can translate in to numerous progressive economic openings for locals and their communities. For local residents the first advantage of tourism development is job opportunities within the tourism sectors and even outside of it. Tourism development means more income and profits for tourist related business. According to the economic multiplier model an increase in local income & jobs is ensured if local revenue from tourist expenses is spent within the native area. Thus the present study highlights the opportunities of Ballavpur Danga Village near Shatiniketan, to develop as an idea Rural Tourism Destination in West Bengal. Rural Tourism development in the destination has helped the development of indigenous livelihood. A number of handicrafts and local art and craft can be promoted as an attraction for rural tourism that will bring them a source of income too. Development of Rural tourism will also attract investments and will in long term beneficial for the village. Thus development and promotion of Rural Tourism in Ballavpur Danga Village will bring in an overall integrated local growth.

Key Words:

Rural Tourism, Indigenous Livelihood