Abstract:

The book that I have reviewed is “Blue Ocean Strategy”. Now you might ask me what’s so special about a Blue Ocean. Aren’t all oceans blue? And how can you possibly have a strategy called Blue Ocean Strategy? What has oceans got to do with strategy? Well, you have to read it to understand it!!

“Blue Ocean Strategy” authored by W. Chan Kim and Renie Maugborgne is an international best seller. The authors are the founders of the Value Innovation Network (VIN), a global community of practice on the Value Innovation Family of concepts and also board members of the Value Innovation Action Tank (VIAT) in Singapore.

The authors say that this is a book about friendship, about loyalty; about believing in one another, because of which they set out to explore the ideas in this book and eventually came to write it. This book is the victory of friendship between a professor and a student that they have found more meaningful than any idea in the world of business. The authors, right in the beginning , say that this book is not meant for those whose ambition in life is to get by or merely to survive, but for those who want to make a difference i.e. to create a company that builds a future where customers , employees, shareholders and society win. Building a company is not an easy task, but it is possible if you make smart strategic moves. Creation of Blue Ocean Strategy is one among such moves.

Key words: Blue Ocean Strategy, smart strategic moves, Value Innovation.