ABSTRACT

In today’s competitive world, every company has to study consumer purchasing power and behaviors prior to develop marketing plan for their product. This enables the marketer to understand who constitute the market, what and why the market buys, who participate in and influences the buying process, and how, when and where consumer buy. Buyer behavior is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting.  Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. Car dependence is a process and not a state: car use changes as people get older and perhaps richer. In general, people are not forced to buy a car and then immediately adopt a life style. It is also a fact that once we buy a car we drive more and more and play less attention to alternatives.

Key words: Consumer, Psychology, Dependence, Buying Behaviour.