Abstract

Jaguar Land Rover is one of the UK’s largest luxury car manufacturers and in 2008 India’s Tata Motors bought Jaguar Land Rover. During 2008, it resembled that Tata group’s acquisition and investment in Jaguar Land Rover as improperly timed. Very shortly after the takeover, due to financial crisis in 2008 the luxury cars demand in the global market collapsed which forced Tata to sustain its investment through refinance. The takeover of Jaguar Land Rover by Tata appeared to be successful after several years. In 2014, which is six years after acquisition of Jaguar Land Rover business by Tata, now Jaguar Land Rover is the chief driver at the back of Tata Motors' recent growth. This paper uses secondary data to understand the success of Jaguar Land Rover and reasons for its success. Moreover the strategic capabilities of Jaguar Land Rover were discussed based on Porter’s Value Chain framework. The various international market development approaches and the international market development approach followed by Jaguar Land Rover were discussed in this paper.

Keywords: Success of JLR, Value chain, Tata’s JLR acquisition, reasons for firm’s success, International Market development.